Name: Howard D. Schultz
Birth Date: July 19, 1953
Place of Birth: Brooklyn, New York
Education: Northern Michigan University
Starbucks
Starbucks is an American global coffee company and coffeehouse chain
based in Seattle, Washington. Starbucks is the largest coffeehouse company in
the world, with 20,891 stores in 62 countries. Starbucks serves hot and cold
beverages, whole-bean coffee, mircoground instant coffee, full-leaf teas,
pastries and snack. The company expanded rapidly since its opening.
Howard D. Schultz
"We're not in the business of filling bellies, we’re in the business of filling souls."
In 1986, Howard Schultz set up and own an espresso bar called II
Giornale (The Daily), the venture was a hit. However, he did not have the
capital to expand on his brand. Later, in 1987, Howard Schultz purchased
Starbucks and merged the stores with his own and became CEO and chairman of the
company. In 2000, he announced that he was leaving Starbucks. 8 years later,
Howard Schultz returns and continues to run the company, believing that growth
should not dilute the company’s culture and the common goal of the company’s
leadership to act like a small company. On the other hand, Howard
Schultz’s believes in giving back to the society by going beyond of being just
an ordinary coffee house to a meaningful company, Starbucks purchases quality
coffee beans directly from the farms which in return give farmers better living
standards.
Howard Schultz made a trip to Italy, Milan in 1983 and was struck by the
number of coffee bars he encountered. An idea then occurred to him: Starbucks
should sell not just coffee beans, but coffee drinks.
Schultz's enthusiasm for opening coffee bars in Starbucks stores was not being
acknowledged. Nevertheless, with his persistent, the owners let him establish a
coffee bar in a new store that was opening in Seattle. It was an instant
success, bringing in hundreds of people per day and introducing a whole new
language: the "cafe latte"—both the beverage and the word—were
introduced to Seattle in 1985.
An incident being reported 16 years ago, 3 Starbucks staffs were
shot and killed. Howard Schultz visited the home of each victims
to expressed his grievance and shared in their tears for their loses.
Through this incident Howard Schultz had displayed leadership trait
of empathy and compassion which influence Howard
Behar to work for him because of his courageous and compassionate heart, a
leader who wanted to give his best efforts to serve.
Career Path
·
1976 Salesperson for Xerox Corporation
·
1979 General Manager for Hammerplast
·
1981 Starbucks Coffee Company
Awards
- 1988 , awarded the "Israel 50th Anniversary Tribute Award" for playing aa key role in promoting a close alliance between the US and Israel.
- 1999, awarded the "National Leadership Award" for philanthropic and educational efforts to battle AIDS.
- 2004, awarded the "Internal Distinguish Entrepreneur Award" for his outstanding success and commendable conduct of Starbucks.
- 2007, received the FIRST responsible Capitalism Award.
- March 29, 2007, awarded for "Ethics in Business"
- Fortune Magazine's "2011 Business person of the year"