Thursday, 27 June 2013

Howard D. Schultz

NameHoward D. Schultz 

Birth Date: July 19, 1953 

Place of Birth: Brooklyn, New York 

Education: Northern Michigan University

Starbucks is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries. Starbucks serves hot and cold beverages, whole-bean coffee, mircoground instant coffee, full-leaf teas, pastries and snack. The company expanded rapidly since its opening. 


Howard D. Schultz 
"We're not in the business of filling bellies, we’re in the business of filling souls."

In 1986, Howard Schultz set up and own an espresso bar called II Giornale (The Daily), the venture was a hit. However, he did not have the capital to expand on his brand. Later, in 1987, Howard Schultz purchased Starbucks and merged the stores with his own and became CEO and chairman of the company. In 2000, he announced that he was leaving Starbucks. 8 years later, Howard Schultz returns and continues to run the company, believing that growth should not dilute the company’s culture and the common goal of the company’s leadership to act like a small company. On the other hand, Howard Schultz’s believes in giving back to the society by going beyond of being just an ordinary coffee house to a meaningful company, Starbucks purchases quality coffee beans directly from the farms which in return give farmers better living standards.

Howard Schultz made a trip to Italy, Milan in 1983 and was struck by the number of coffee bars he encountered. An idea then occurred to him: Starbucks should sell not just coffee beans, but coffee drinks. Schultz's enthusiasm for opening coffee bars in Starbucks stores was not being acknowledged. Nevertheless, with his persistent, the owners let him establish a coffee bar in a new store that was opening in Seattle. It was an instant success, bringing in hundreds of people per day and introducing a whole new language: the "cafe latte"—both the beverage and the word—were introduced to Seattle in 1985.

An incident being reported 16 years ago, 3 Starbucks staffs were shot and killed. Howard Schultz  visited the home of each victims to expressed his grievance and shared in their tears for their loses. Through this incident Howard Schultz had displayed leadership trait of empathy and compassion which influence Howard Behar to work for him because of his courageous and compassionate heart, a leader who wanted to give his best efforts to serve. 

Career Path
·                     1976 Salesperson for Xerox Corporation
·                     1979 General Manager for Hammerplast
·                     1981 Starbucks Coffee Company

  1. 1988 , awarded the "Israel 50th Anniversary Tribute Award" for playing aa key role in promoting a close alliance between the US and Israel.
  2. 1999, awarded the "National Leadership Award" for philanthropic and educational efforts to battle AIDS.
  3. 2004, awarded the "Internal Distinguish Entrepreneur Award" for his outstanding success and commendable conduct of Starbucks.
  4. 2007, received the FIRST responsible Capitalism Award.
  5. March 29, 2007, awarded for "Ethics in Business"
  6. Fortune Magazine's "2011 Business person of the year"

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